How to activate generosity in young generations? Interview with Daryl Upsall

How to activate generosity in young generations? Interview with Daryl Upsall

DUA fundraising

How to activate generosity in young generations?  Interview with Daryl Upsall by Marcelo Iñarra Iraegui  for the Club de Fundraising at the IFC 2018 (part 2)

Daryl shares his opinions on camera in an interview with Marcelo on how to activate generosity in young generations:

You can watch Part 1 here: What is the key factor for success in an NGO?

¿Cómo conseguir que las nuevas generaciones se conviertan en donantes regulares? Marcelo Iñarra Iraegui  entrevista a Daryl Upsall para el Club de Fundraising durante el IFC 2018.  Pincha aquí para ver la entrevista y aquí para leer y ver completa la primera parte, que trata sobre liderazgo y recursos humanos.

 

 

What is the key factor for success in an NGO?

What is the key factor for success in an NGO?

DUA fundraising

What is the key factor for success in an NGO? Interview with Daryl Upsall by Marcelo Iñarra Iraegui  for the Club de Fundraising at the IFC 2018 

Daryl shares his opinions on camera in an interview with Marcelo on what makes for great leadership in fundraising:

Daryl PARTE 1 from Chaxcha on Vimeo.

¿Qué factor es clave para lograr tener éxito en una ONG? Marcelo Iñarra Iraegui  entrevista a Daryl Upsall para el Club de Fundraising durante el IFC 2018

Daryl comparte sus opiniones a cámara en una entrevista con Marcelo en la que tratan sobre cómo se alcanza un gran liderazgo en recaudación de fondos y las competencias que deben buscar en recursos humanos para contratar a los principales recaudadores de fondos.

Compartimos con vosotros esta entrevista imprescindible. La hemos divido en dos partes. En esta nota encuentras la Parte 1:

Daryl Upsall Parte 1 – Liderazgo & Recursos humanos. Pincha aquí para leerla y verla completa.

La próxima semana publicaremos la Parte 2:

Daryl Upsall Parte 2 -¿Cómo detectar tendencias?

Emily Bracken speaking at the IFC

Emily Bracken speaking at the IFC

Conferences DUA fundraising Sin categoría

Our Director – Strategy & Analysis Emily Bracken presented last Wednesday with Phil Woollam, Vice President, International Rescue Committee a session called “Data-driven decision making: The Fundamental Key to Growth” at the International Fundraising Congress (IFC) .

The attendees learned how to create and use the right analysis and reporting to make smart investment decisions and get the best possible returns on all their fundraising activities. They shared practical insights and methodologies of the most effective ways to source, analyse and report on fundraising performance, including a detailed case study of the International Rescue Committee’s initiative to optimise reporting and implement clear analytics that achieved exponential income growth as a result.

It was a big success!

Daryl Upsall represented Spain at the approval of the Revised International Statement of Ethical Principles

Daryl Upsall represented Spain at the approval of the Revised International Statement of Ethical Principles

DUA fundraising

Daryl Upsall represented Spain at the approval of the Revised International Statement of Ethical Principles at the International Fundraising Summit in London on 5th July.

The Statement outlines an ethical approach for fundraisers, wherever they work, and articulates values that guide fundraisers to deliver excellent fundraising for beneficiaries and supporters. The agreement centres on shared principles for fundraising, which are rooted in honesty, respect, integrity, transparency and responsibility.

More information: https://bit.ly/2uMV6Mm

Join us at the UK National Fundraising Convention, Barbican, London 2-4 July 2018!

Join us at the UK National Fundraising Convention, Barbican, London 2-4 July 2018!

Conferences DUA DUCI fundraising recruitment

This year Daryl Upsall Consulting International is delighted to be sponsoring the Jobs Board at the largest gathering of professional fundraising in Europe, namely the UK National Fundraising Convention.

The conference will be attended by Chief Executive, Daryl Upsall and Clare Garey Business Development Director at Daryl Upsall & Associates.

If you will be joining this wonderful event be sure to check out the Jobs Board and come and meet us. To set up a meeting please email us info@darylupsall.com or message us via the conference app.

On Thursday, later that week Daryl Upsall will be attending the International Fundraising Summit, a gathering of the CEOs of the various national fundraising associations from around the world or their delegated representatives. This year’s Summit is being organised by the UK Institute of Fundraising and hosted by the British Red Cross.

Among the items on the agenda will be the formal signing and launch of revised International Statement of Ethical Principles in Fundraising completing an international updating process that began in the International Fundraising Summit at AFP International Conference in San Francisco in 2017. Daryl Upsall will be officially representing the Spanish Fundraising Association (AEFR) at this year’s Summit.

How to Write Like a Nonprofit Genius and Motivate People to Join Your Cause 📣

How to Write Like a Nonprofit Genius and Motivate People to Join Your Cause 📣

DUA fundraising

I think you’ll enjoy this piece – especially if you’re a former (or current) teacher. It shows how far the theoretical disciplines we learn in school can be from the real disciplines we tackle on the job.

As someone who loves the written word this short blog resonates with me. Enjoy!

Cheers

Daryl

Join Jeff and Daryl in conversation and ask them the tough fundraising and communications questions as a free Moceanic Webinar on 27 June https://goo.gl/NMeKrD

HOW TO WRITE LIKE A NONPROFIT GENIUS AND MOTIVATE PEOPLE TO JOIN YOUR CAUSE

By Jeff Brooks

Once upon a time, I was an English teacher. A guardian and promoter of our written language in its formal academic form.

Please accept my apology for the damage I did during those years.

I worked hard to teach my students specific rules about academic writing. At the time, it seemed like an uphill battle, even a hopeless cause. But some students were paying attention. Who knew?

Some of them are out in the world now, zealously enforcing the rules their college English teachers gave them.

A surprising number of those students who paid attention now work at nonprofit organizations. And they’re repeating the things I used to say.

The problem is most of those rules I taught don’t belong in fundraising. They are about as relevant and useful outside of academia as knowing how to dance the quadrille would be on a battlefield.

These former students are telling me things like this:

  • I shouldn’t use informal language.
  • My sentence fragments are sloppy.
  • My colloquial grammar an abomination.
  • Less repetitive.
  • More concise.
  • Smoother transitions.
  • Longer paragraphs, each starting with a topic sentence.

They believe my fundraising is defective if I start a sentence with a conjunction, split an infinitive, or use a cliché. Some of them even take their red pens to contractions. (Honest — I never told anyone to avoid contractions!)

Call it karma.

I’m just getting served up what I dished out.

The trouble is, effective fundraising writing rarely follows the rules we learned in English class. It has a specific obligation to motivate donors to give. And that means a different set of rules.

I’m not suggesting we forget everything English teachers said. They taught us how to write with vigor and precision. They showed us how using language helps marshal our thoughts. And they made us believe in revising our work.

But if your job is fundraising, your goal isn’t to please a teacher. It’s to get people to look past their self-interest, to tap into their inner angels and join you in changing the world. That’s a tall order. It’s much trickier than pulling down an A in English Lit. And it requires a different approach to writing.

I’m grateful for the education I got at university. But it’s just as important to un-learn those things that lead you away from success as it is to get educated in the first place.

Here’s to smart un-learning.  And better fundraising!

Jeff Brooks is a Fundraisingologist at Moceanic. He has been serving non-profit organisations for nearly 30 years. A frequent speaker at fundraising conferences, he blogs at moceanic.com and at futurefundraisingnow.com, and is the author of three books, most recently How to Turn Your Words into Money.

 

 

How the right metrics drive growth: What you need to know! by Emily Bracken

How the right metrics drive growth: What you need to know! by Emily Bracken

Conferences DUA fundraising

Emily BrackenDirector – Strategy & Analysis at Daryl Upsall & Associates, is going to talk in the next anual Congress of the Spanish Fundraising Association which will take place in Madrid  12-14 June.

If you can not answer the following questions, then come and learn!

Do you really know how well your fundraising programme is performing?  Are you investing in the right channels that will bring long-term net income to support your organisation’s mission?  To create a higher return on investment, every part of your programme must be correctly measured and evaluated.  We will share practical tools that can be applied across all channels, and show you how to use data to develop a clear picture of progress against objectives.  Highlighting real examples from leading INPOs, you will learn how to ensure that your fundraising goals are supported by effective measurement and analytics.

 

 

 

How a “gifted writer” figured out fundraising…read on…

How a “gifted writer” figured out fundraising…read on…

Conferences DUA fundraising

Hi folks

I thought you’d enjoy this short piece about how one professional fundraising communicator overcame a significant barrier to succeeding as a fundraiser. As someone that has been in the profession for some 35 years it’s a journey many of us can recognize!

Enjoy.

Cheers

Daryl

Join Jeff and Daryl in conversation and ask them the tough fundraising and communications questions as a free Moceanic Webinar on 27 June https://goo.gl/NMeKrD

How One “Gifted Writer” Finally Figured Out Fundraising

By Jeff Brooks

When I landed my first fundraising job at a small nonprofit 30 years ago I thought I was the bee’s knees. I was regarded as a gifted writer as a student. After university, I went into teaching English. After a few years, I grew weary of the teaching treadmill. So, I found a job as a fundraising writer.

I couldn’t wait to apply my writing skills to raising money for causes that were desperate for funds.

But I got a shock.

The writing style I’d developed through college and into teaching was sophisticated, complex, clever, poetic. And it didn’t work in fundraising.

I found the “better” I wrote, the worse the results got.

My lowest point came when I had written a letter that I was convinced was brilliant. I told myself I had finally got it right and that donations were going to flood in.

They didn’t. The piece failed spectacularly.

At that point, I felt like walking away from fundraising and going back to teaching. Which was pretty much like throwing in the towel.

Then something happened that saved my fundraising career and truly changed the course of my life.

Someone came to my rescue.

An experienced fundraiser and writer took the time to mentor me. He beat the heck out of my copy. He never let a single syllable of my brilliant writer BS get past him.  He told me this:

Like a lot of writers, you are obsessed with making your writing beautiful. You need to ease back on that. Beautiful copy doesn’t move the needle. Instead, get obsessed with response numbers. A writer who’s focused on the numbers will always do better than an artsy-fartsy writer who focuses on beauty.

It wasn’t an easy change, but I shifted my approach. My writing got simpler and clearer. I stopped sounding like the music of the spheres and started to sound like a human being. And my results got better and better. My career took off.

You see, the science of fundraising often tells us the complete opposite of what seems like common sense. I want to ensure that you don’t fall prey to the misinformation out there – there’s a lot of it.

And it’s costing many organisations thousands of dollars, euros, pounds – and stopping the flow of funds to causes desperately in need of help.

The solution is twofold:

  1. Don’t use your own likes and dislikes to guide what you do in fundraising. (In fact, your likes are probably a counter-indicator of what will work!) This takes a lot of discipline.
  2. Get as educated about what works in real-life fundraising as you possibly can! Read the books. Follow the blogs. Go to a conference now and then. Attend webinars. The resources out there are many and powerful — and they can take you to that same transformation that I eventually found.

Being aware that your instincts can lead you so badly astray is the first step. Many non-profit professionals never get that far. You can!

Jeff Brooks is a Fundraisingologist at Moceanic. He has been serving non-profit organisations for nearly 30 years. A frequent speaker at fundraising conferences, he blogs at moceanic.com  and at futurefundraisingnow.com , and is the author of three books, most recently How to Turn Your Words into Money.

Join Jeff and Daryl in conversation and ask them the tough fundraising and communications questions as a free Moceanic Webinar on 27 June https://goo.gl/NMeKrD

Daryl Upsall FInstF is speaking at the Swedish Fundraising Conference!

Daryl Upsall FInstF is speaking at the Swedish Fundraising Conference!

DUA fundraising Sin categoría

Daryl Upsall FInstF is speaking at the Swedish Fundraising Conference, in Stockholm on the themes of innovation, trends, leadership and fundraising integration. He gave the opening presentation to 300 fundraisers and non-profit CEOs on Tuesday on “Fundraising Challenges and Opportunities in a Changing World”.

Following this he ran a workshop on “Face to Face Fundraising Today – Crisis or Evolution?” and then facilitated a discussion with Swedish NPC Chief Executives on “Leadership in a Changing World”. Today he will deliver the closing conference plenary on “A World Tour of Fundraising Innovation.”

It does not stop there for Daryl,  as tomorrow he will be running a full-day Masterclass on “How to develop a fully integrated fundraising programme” before heading back to Madrid on Thursday evening for much needed rest!

More information. https://insamlingsforum.se