Daryl Upsall’s vision on the future of fundraising
In the last 20 years fundraising has seen explosive growth around the world across, with Spain being one of the fastest growing and most invested in. Increasingly, fundraising growth is occurring in Asia and Latin America as some of the mature markets in Europe and North America are stagnating and face crisis, whist fundraising in China is beginning to take off big time.
In Europe media attacks, public concerns and government scrutiny is leading to tougher rules governing data management and how we communicate with donors. The cost of recruiting and retaining new donors through “traditional” fundraising channels are increasing and new channels are failing, so far to generate both high volume/high quality donors. So how do we as a sector adapt, change and, therefore, invest for future success.
This was the thread of the talk offered by Daryl Upsall FInstF and CEO at Daryl Upsall & Associates at the Spanish Fundraising Association Annual Congress, which took place in Madrid in June.
The presentation, called “Fundraising: Challenges and Opportunities in a Changing World”, point out these objectives:
• The wider world is changing faster than that of fundraising and we need to adapt to this better and now.
• As fundraisers our tools are looking tired and old and need re-invigorating and re-innovating.
• Do we really know what or donors and philanthropists really want and meeting their needs?
• What we need to do to adapt, survive and grow.