Elton John AIDS Foundation (EJAF) CEO co-presents with Daryl Upsall at the UK National Fundraising Convention
With a totally full room and with the same number being turned away Daryl Upsall and Anne Aslett, EJAF CEO share with a captivated audience the challenges and opportunities in the world of fundraising. Daryl urged fundraising leaders to take a long hard and analytical look at the changing world around them by using such tools as PESTEL and to look at every aspect of their fundraising programme, with no “sacred cows”.
Anne shared clear and strong insights on the benefits and misunderstandings of what it means with celebrities and how so many non-profits often miss the real dynamics of charity/celebrity relationships. She emphasised that the relationship should not be purely financially transactional; the value of the celebrity being fully immersed and knowledgeable about the cause, such as Elton John with HIV/AIDS and Angelina Jolie with UNHCR and refugees and the power of convening and system change via advocacy that they can have that can dwarf any amount of money celebrities can raise for charity.