Emily Bracken speaking at the IFC
Our Director – Strategy & Analysis Emily Bracken presented last Wednesday with Phil Woollam, Vice President, International Rescue Committee a session called “Data-driven decision making: The Fundamental Key to Growth” at the International Fundraising Congress (IFC) .
The attendees learned how to create and use the right analysis and reporting to make smart investment decisions and get the best possible returns on all their fundraising activities. They shared practical insights and methodologies of the most effective ways to source, analyse and report on fundraising performance, including a detailed case study of the International Rescue Committee’s initiative to optimise reporting and implement clear analytics that achieved exponential income growth as a result.
It was a big success!