Emily Bracken

Deputy CEO – Director  Strategy & Analysis

Emily is an experienced consultant and project director that over the last nearly 20 years has worked in both the non-profit and private sectors specialized in fundraising and organisational strategy and growth. She is the Director – Strategy & Analysis and Co-Owner at Daryl Upsall & Associates (DUA) where she leads complex projects to help organisations evaluate their fundraising potential in new and current markets and design internal structures to support this growth. She has worked across over 30 markets, a range of private fundraising channels and with both large international non-profits and smaller national organisations. She further supports clients in the critical step of learning what metrics to evaluate to better understand fundraising investments and analyse future potential.

Previous to joining DUA, her consulting experience at the international firms of Deloitte and Accenture involved supporting clients on business planning and feasibility studies for major international investments in infrastructure and other sectors. In the non-profit sector, she worked in fundraising at Ashoka: Innovators for the Public and on international expansion planning for local organisations in Venezuela, Kenya, and Uganda.

She has earned a Master’s degree in International Development Studies from George Washington University in Washington DC and a Bachelor’s degree in Business Administration and Marketing from the University of Dayton in Ohio. Emily is bi-lingual in English and Spanish.

Emily Bracken

# markets expert


# individual giving


# investment planning