Leyre Ayastuy

Senior Creative Consultant

Since 2007 Leyre has worked in the non-profit sector as a consultant in fundraising projects and  her professional background experience of 20 years includes marketing projects for private sector.

As senior creative consultant at Daryl Upsall & Associates (DUA) team, she designs  strategies for Spanish organisations that need to develop their fundraising plans and secure  sustainability and growth. Leyre develops and implements innovative Marketing, Advocacy and Communications  for a range of causes.

Leyre leads the LegadoSolidario.org campaign (the Spanish sector-wide legacy campaign), and develops and supports the implementation of legacy fundraising programmes for NPOs, foundations and local associations.

Prior to joining DUA, Leyre worked for 8 years as marketing and programming manager for the media company Sogecable (PRISA Group), in charge of the distribution, marketing and loyalty of the Group’s theme channels as well as leading the implementation and expansion of the Discovery Channel brand in Spain.

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# creative campaigns


# branding strategy


# legado solidario